Customer Relation Management: A Strategic Approach to Marketing provides a comprehensive and practical understanding of modern CRM principles in today’s competitive business environment. Designed for undergraduate and postgraduate students of commerce, management, and marketing, this book bridges theoretical foundations with real-world application. The text explores the evolution of customer relationship management, customer lifecycle strategies, data-driven decision-making, CRM technologies, and the integration of digital platforms in marketing strategy. It explains how organizations can acquire, retain, and grow customer value through structured relationship-building frameworks. With clear explanations, contemporary examples, and strategic insights, this book equips students with both conceptual clarity and applied knowledge. It is also a valuable reference for professionals seeking to understand customer-centric business models and long-term relationship marketing strategies. Essential for the 2024–25 academic curriculum, this edition aligns with university syllabi and emphasizes analytical thinking, strategic implementation, and measurable customer engagement outcomes.